I still run the stores I talk about.
I run three Australian ecommerce stores. My COO and managers run them day to day, and the AI agents I built handle the menial work. These days I spend most of my time teaching other operators how to do the same.
Straight from the stores, so whenever your episode airs the numbers are current.
Three topic suggestions
How AI took over the menial work
The daily numbers, freight checks, refund triage and payment matching run on agents I built. My COO and managers do the judgment work. What I automated, what I left to people, and what it actually cost.
I built a business I can run from anywhere
Before the agents I ran it from the road: two years around Australia in a caravan, with the stores still shipping. How you build a business that doesn’t need you in one place. This is the actual Escape Velocity story.
Watch the storyThe six numbers I run all three stores on
True net profit and net margin for the day, then the three cost ratios, product, marketing and operating, that tell you which constraint to push. I read them every morning before anything else. There’s a free version in my Tools.
Try the free Mini DCDHappy to go anywhere else that's useful to your listeners. Tell me what they're stuck on.
Past appearances
3 Steps To Start Your Private Label Brand (Ep. 396)
Part one of two. The move from thin-margin dropshipping to a brand you own: gather market intelligence, hold proven sellers through a 3PL, then launch branded product. Case study, building Heeve into Bunnings.
Jon Warren & Ben Knegendorf · Dropship Breakthru
ListenEverything You Need To Know About Actually Private Labelling (Ep. 400)
Part two. Vetting manufacturers on Alibaba, trading companies vs direct manufacturers, why you actually go to China, product compliance and mandatory standards, marine cargo insurance, and freight forwarders end to end. Real examples from importing kids’ ride-on cars into Australia.
Jon Warren & Ben Knegendorf · Dropship Breakthru
ListenThe Lifestyle Flipper Show
I hosted my own show for a stretch a few years back, so I know what makes a guest easy to edit.
Hosted by me
ListenBio, photos, links
Matthew Scott is an Australian ecommerce operator and teacher. He runs three online stores that have done more than $38M in sales, with a COO and managers running the day to day and AI taking care of the repetitive work. He now spends most of his time teaching other operators through Escape Velocity.
Matthew Scott has spent more than a decade in Australian ecommerce. He runs three stores, Ramp Champ, Kids Car Sales and Eco Off Grid, which have together done over $38 million in sales. He started in high-ticket dropshipping, learned the hard way how thin those margins really are, and rebuilt the business around branded product he owns and manufactures. A COO and a team of managers run the stores day to day, while the AI agents he built handle the menial, repetitive work like daily reporting, freight checks, refund triage and payment matching. His main focus now is Escape Velocity, where he teaches ecommerce operators how to find their real margin, build a brand they own, and step back from the day to day the way he has.

