Notes from running the stores
The profit engine, in writing.
No fluff. The same thinking I use to run my own ecommerce brands.
26 June 2026
The three-phase system for escaping the dropshipping grind
Most ecommerce founders try to fix the wrong thing first. Here is the order that actually works, build the margin, own the brand, then step back.
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1 April 2026
$98k in revenue, less than $100 in profit: the dropshipping margin trap
A student did $98,000 in revenue in a month and kept less than $100. Here's why thin dropshipping margins quietly kill businesses, and how to see your real numbers.
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1 December 2025
If I had to start an ecommerce business again tomorrow, here's my 4-week plan
If my business disappeared overnight, here's the exact 4-week plan I'd run to rebuild it. The part that actually matters comes after the first 30 days.
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28 November 2025
Why Escape Velocity exists
Running a business while life is happening is brutal when the whole thing depends on you. This is why I build ecommerce businesses that run without me, and why I teach it.
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